The Woke Coach
Branding / Website / Motion / Merch
Longterm design partnership with Twin Cities DEI coaching firm The Woke Coach, supporting branding, web, presentations, documents, and social media across an original identity, a 2021 refresh, and a new brand and secondary online course branding developed with founder and Twin Cities luminary Seena Hodges.
2019-2022
In 2019, we cleaned up the original circle logo, allowing the interior wordmark to take up more space. A visual language of intersecting dots was created as a major piece of the brand’s visual language.
In 2021, we refreshed the brand, breaking the logo out of its circle, and creating a bolder color palette of intersections, to better express the bold positivity of the connections, understanding and hope created by the firm’s work.
The 2022 branding for a companion online course mimics the main brand’s intersections in community and builds on a visual language of 60’s inspired geometric shapes overlaid on images of our past and future.